The Jacksonville Jaguars on Tuesday unveiled the team's new look, a Nike-inspired redesign that team owner Shad Khan described as «awe-inspiring.»
A view of the back of the Jaguars' new team jerseys with jacksonville jaguars apparel
.«There's no reason not to win now,» Khan joked. «We can't blame the uniforms.»
The most striking element? A two-toned helmet that sets the Jaguars apart from any team in the NFL or the college ranks. Matte black tones in the front bleed into gold, giving the helmet a theme described by Nike as depicting «a Jaguar on the hunt,» edging from darkness into light.
«I look at the jerseys,» Jaguars coach Gus Bradley said, «and I think (they're) awesome.»
The franchise also went out of its way to give a nod to Jacksonville's rich military heritage by placing a Jaguars patch over the heart of the re-designed teal-tinged jerseys, available for purchase online starting Thursday.
«The military-style badge is our way of saying thanks,» Khan told reporters.
Whether Jaguars fans buy in to the new duds remains to be seen, but Khan promised from the start to re-brand this operation from head to toe.
The man has kept his word.The Jacksonville Jaguars and CBS47 and FOX30 today announced a multi-year partnership agreement that designates CBS47 and FOX30 as the Official Stations of the Jaguars. The new agreement expands fan access to exclusive team coverage across both stations.
“We’re excited to embark on this new collaboration with CBS47 and FOX30,” said Jaguars President Mark Lamping. “The combination of their experienced on-air talent with the production capabilities of our internal Jaguars broadcast team will undoubtedly produce fresh, engaging stories to complement their comprehensive coverage of the team on a day-to-day basis. With their multi-network platform, we’re confident CBS47 and FOX30 can connect with our most loyal fans and also introduce the team to a broader audience.”
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official partner, CBS47 and FOX30 will provide the Northeast Florida market with live telecasts of all non-national preseason games. In 2017 this kicks off with a matchup at New England on August 10 on CBS47, a home game against Carolina on August 24 on CBS47 and a contest at Atlanta on August 31 on FOX30. All of the Jaguars’ 2017 preseason games will be played on Thursday nights. Jaguars.com Senior Correspondent Brian Sexton will call the action from the booth alongside former Jaguars QB Mark Brunell. CBS47 and FOX30 Action News Jax Sports Director Brent Martineau will serve as sideline reporter, and Anchor Erica Bennett will join the home game broadcast as a field reporter.
“We are delighted that the Jaguars are coming back home to CBS47 and FOX30 and we are glad to once again be the official home of the Jaguars,” said Jim Zerwekh, Vice President and General Manager of WJAX and WFOX. “This totally makes sense for the Jags to be back on the number one network and the number one media sports team in Jacksonville – Action Sports Jax.”
Beginning this fall, the partnership will kick off three brand new shows giving fans inside access to the team and putting them up-close-and-personal with players, coaches and the game they love.
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Presented by Fields Auto Group will be produced in front of a live audience every Monday night at 7 p.m. at Mellow Mushroom in Avondale. Analyst Jeff Lageman and Martineau will be joined by a Jaguars player to break down the previous day’s game.